Skip to main content

Sofitel's Diamond Jubilee

Sofitel turns 60

In honor of Sofitel's 60th Anniversary and Diamond Jubilee, we are delighted to present a series of exclusive events and activations from April until the end of 2024 that will take place all around the world. Join us in celebrating our cherished Heartists, showing appreciation to our valued guests, and enriching the vibrant communities around our luxurious hotels.

Book your Diamond Celebration

Join us in celebrating Sofitel's 60th anniversary by booking a sparkling Diamond Jubilee event below. 

A pioneer of French luxury hospitality since 1964

Sofitel traces its roots back to when it unveiled its inaugural property in the picturesque city of Strasbourg, nestled in the heart of the Alsace region, known for its history, wines, and rich gastronomy. This marked the beginning of a journey characterized by the encounter of radiant local cultures with our French zest. Below, explore the timeline of Sofitel's rich heritage.

1 / 5

1964

Sofitel's first hotel in Strasbourg

 

Sofitel emerged as a pioneering French luxury hospitality brand in 1964 with the opening of its first hotel in the city of Strasbourg in Alsace region, known for its history, wines and rich gastronomy. 

1980

Sofitel joins the Accor group 

after having expanded in Europe, Asia and in the United States.

2003

Elevating comfort: the creation of Sofitel MyBed™ 

 

In 2003, Sofitel pioneers another innovation, introducing the world to the unparalleled comfort of Sofitel MyBed™. This concept redefined a good night's sleep in the world of hospitality. 

2019

Sofitel opens new Hotels 

in Mexico, Colombia, Panama , China, UAE, Spain

2024

Sofitel turns 60 years old

as it embarks on an extraordinary journey, celebrating its Diamond Jubilee in 2024.

A unique gesture to unite all Sofitel Heartists of the World

Sofitel honors Heartists

Our valued employees

Our dedicated employees, known as Heartists, are marking this extraordinary milestone through impactful volunteering initiatives and artistic collaborations.

 

Across our hotel network, Heartists are engaging in meaningful local projects to celebrate 60 years of Sofitel. They support traditional festivals, work with artisans, and aid cultural organizations and farmers, strengthening their communities.


In honor of our Diamond Jubilee, we are organizing creative workshops with local artists, fostering both creativity and well-being among our Heartists. These collaborative art projects will symbolize cultural unity & celebration within our hotels.


To further celebrate Heartist contributions, we will host award ceremonies at our properties, presenting thoughtful gifts to our Heartists. This reinforces our unique blend of luxury and social responsibility, honoring the exceptional dedication of our team during this special anniversary.

Local communities

Hotel initiatives

For Sofitel’s 60th anniversary Diamond Jubilee, hotels are engaging with local communities through various initiatives that convey our hospitality. Sofitel’s will host breakfasts for key workers, such as ambulance and emergency services personnel, showing appreciation for their contributions. Collaborating with local charities such as food banks and others, hotels support community-driven causes.

 

Hotels set the stage for cultural exchanges and host artists in residence, creating vibrant environments for artistic expression. These Diamond Jubilee initiatives highlight our brand’s commitment to social responsibility and community engagement. Sofitel facilitates encounters with locals and charitable efforts beyond stays and guest experience.