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SO/ Hotels & Resorts are a playful mix of sophistication and the dynamic style of each locale. Highly creative and fashion-led, each SO Hotel® is an avant-garde masterpiece imaginatively inspired by an iconic, signature designer. Energetic, social and bursting with individual character, each SO Hotel® is the place to see and be seen. With its unique 'Just Say SO' service culture, SO/ Hotels & Resorts offer guests service excellence delivered with an audacious and fashionable twist.

New Exciting Destinations

Every SO Hotel® in the world is more than just a sophisticated lifestyle address. Each of them is an exciting and sought-after “place to be and be seen” for the most discerning and stylish socializers. Prepare for irresistible social experiences as a line-up of playful and one-of-a-kind SO Hotel® addresses are to be unveiled soon.

  • SO/ Sotogrande, Spain, 2021
  • SO/ Paris, France, 2022
  • SO/ Uptown Dubai, UAE, 2022/23
  • SO/ Samui, Thailand, 2022/23
  • SO/ Kuala Lumpur, Malaysia, 2022/23
  • SO/ Moscow, Russia, 2023
  • SO/ Melbourne, Australia, 2023
  • SO/ Cascais, Portugal, 2023
  • SO/ Los Cabos, Mexico, 2023
  • SO/ Doha, Qatar, 2023
  • SO/ Fiji, Fiji, 2023
  • SO/ Dubai Business Bay, UAE, 2024
  • SO/ Champs Elysées, France, 2024
  • SO/ Zhengzhou, China, 2024

Fashion Signature

A truly unique collection of intriguing design hotels, each SO Hotel® is an artistic vision brought to life by a celebrated name from the vibrant world of fashion and design. From singular in-room touches to captivating installations in public spaces and stunning interior themes and motifs, every SO Hotel® playfully embraces the imagination of their very own signature designer. Expressing individual style, and the captivating spirit of each destination, members of staff have their own designer fashionwear which they are encouraged to complement with their own personal pieces.

In-room Experience

Revel in intimate spaces creatively designed with the guest in mind at each SO Hotel®. Featuring artistic furnishings, inspired details, playful accessories and enchanting interiors, guestrooms are individual canvases painstakingly created by famed interior designers. Contemporary touches include in-room WiFi access, leading edge technology and thoughtful HIS & HERS amenities. Sink into the luxurious Sofitel MyBed™, explore the complimentary mini-bar and discover an enticing range of local snacks and drinks, or unwind over a decadent cocktail and just have fun.

Rhythm & Tunes

Home to social butterflies of all shapes and sizes, SO/’s musical scene sets the stage for unmistakably stylish parties. Whether on a rooftop bar looking out on the pulsating cityscape or on an exotic beach, every SO Hotel® is an energizing outlet for a variety of soundscapes including house music, chill-out beats and contemporary music. In addition, each SO Hotel® plays host to a range of ultra-talented DJs throughout the year, with the very best leaving their mark by curating a special playlist for guests to enjoy.

Surprising Events & Social Experiences

SO Party: pool parties, beach parties, garden parties are the coolest events in town for the hottest days – and nights. In the glamorous settings of each SO Hotel®, a stylish and sophisticated playground awaits. This is the gathering place to see and be seen, attracting high-profile celebrities and socialites. Take a refreshing dip in cool waters, savor deliciously decadent food and drinks, and party from afternoon until late at night. With sleek surroundings and a DJ to set the mood, a SO Party is where you want to be, and be seen.

Playful & Energizing Wellness

Designed for people who like working out and like going out, here at SO Hotel® the two are no longer mutually exclusive. SO/ FIT is the place to push boundaries and get the adrenaline pumping in an ultra cool settings. Its approach to life is one of balance; detox and retox, indulgence and nourishment, community and the individual. Not to forget the exceptional facial, body and beauty treatments at SO/ SPA that transcend the corners of science, fashion and lifestyle with SO/'s unique sociable vibe. Shake up all your senses at SO/ Hotels & Resorts.

All SO/ destinations

Our unique collection of lifestyle luxury hotels bursting with local energy

  • SO Sotogrande Golf & Spa Resort

    SO Sotogrande Golf & Spa Resort

    Sotogrande | SO Sotogrande Golf & Spa Resort

    SO Sotogrande is a luxurious 5-star resort hotel offering unique accommodation, gastronomy, golf & well being on Costa del Sol, Spain.

  • SO/ Paseo del Prado La Habana

    La Habana | SO/ Paseo del Prado

    The SO/ unique location in La Havana offers incredible views from the Rooftop and the infinity view pool, over the Malecon and the sea.

  • SO/ Auckland

    Auckland | SO/ Auckland

    The highly anticipated SO/ Auckland strategically located in the heart of Auckland's…

  • SO/ Vienna

    Vienna | SO/ Vienna

    The SO/ Vienna is the ideal hotel in Vienna. Top offers at the best prices. More than 1100 reviews. Your lifestyle hotel at the heart of Vienna…

  • SO/ Sofitel Mauritius

    bel ombre | SO/ Sofitel Mauritius

    SO/ Sofitel Mauritius is a radiant oasis where Thai architect Lek Bunnag's inimitable architecture is enhanced by exclusive designs from…

  • SO/ Sofitel Bangkok

    bangkok | SO/ Sofitel Bangkok

    A 30-storey urban design hotel in Bangkok, created by a reputable Thai Architect and five Thai interior designers, linked to French elegance…

  • SO/ Sofitel Singapore

    singapore | SO/ Sofitel Singapore

    SO/ Sofitel Singapore is a boutique luxury hotel with unlimited Wi-Fi access located in the Central Business District. Walking distance to Marina Bay…

  • SO/ Sofitel Hua Hin

    Hua Hin | SO/ Sofitel Hua Hin

    The playful and stylish SO/ Sofitel Hua Hin is located directly on Cha Am beach with historical eminent...

  • SO/ Sofitel St. Petersburg

    St. Petersburg | SO/ Sofitel St. Petersburg

    Don't miss the first SO/ Sofitel hotel in Russia, located in the heart of the rich cultural center of St. Petersburg…

  • SO/ Berlin Das Stue

    Berlin | SO/ Berlin Das Stue

    The listed building of the former Royal Danish Embassy was built at the end of the 1930s…

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* Prices start from. Offer subject to the hotel's conditions and availability. See the sales conditions for the rate. Depending on the country, these prices may not include taxes, may include VAT only or may include all taxes (VAT and city tax). When prices do not include all taxes, the relevant taxes (VAT and/or city tax) will be stated in the following stages of the reservation process. The price is only guaranteed at the time of reservation.

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