SO/

SO/ Hotels & Resorts are a playful mix of sophistication and the dynamic style of each locale. Highly creative and fashion-led, each SO Hotel® is an avant-garde masterpiece imaginatively inspired by an iconic, signature designer. Energetic, social and bursting with individual character, each SO Hotel® is the place to see and be seen. With its unique 'Just Say SO' service culture, SO/ Hotels & Resorts offer guests service excellence delivered with an audacious and fashionable twist.

New Exciting Destinations

Every SO Hotel® in the world is more than just a sophisticated lifestyle address. Each of them is an exciting and sought-after “place to be and be seen” for the most discerning and stylish socializers. Prepare for irresistible social experiences as a line-up of playful and one-of-a-kind SO Hotel® addresses are to be unveiled soon.

SO/ Sotogrande, Spain, 2021
SO/ Paris, France, 2022
SO/ Uptown Dubai, UAE, 2022/23
SO/ Samui, Thailand, 2022/23
SO/ Kuala Lumpur, Malaysia, 2022/23
SO/ Moscow, Russia, 2023
SO/ Melbourne, Australia, 2023
SO/ Cascais, Portugal, 2023
SO/ Los Cabos, Mexico, 2023
SO/ Doha, Qatar, 2023
SO/ Fiji, Fiji, 2023
SO/ Dubai Business Bay, UAE, 2024
SO/ Champs Elysées, France, 2024
SO/ Zhengzhou, China, 2024

Fashion Signature

A truly unique collection of intriguing design hotels, each SO Hotel® is an artistic vision brought to life by a celebrated name from the vibrant world of fashion and design. From singular in-room touches to captivating installations in public spaces and stunning interior themes and motifs, every SO Hotel® playfully embraces the imagination of their very own signature designer. Expressing individual style, and the captivating spirit of each destination, members of staff have their own designer fashionwear which they are encouraged to complement with their own personal pieces.

In-room Experience

Revel in intimate spaces creatively designed with the guest in mind at each SO Hotel®. Featuring artistic furnishings, inspired details, playful accessories and enchanting interiors, guestrooms are individual canvases painstakingly created by famed interior designers. Contemporary touches include in-room WiFi access, leading edge technology and thoughtful HIS & HERS amenities. Sink into the luxurious Sofitel MyBed™, explore the complimentary mini-bar and discover an enticing range of local snacks and drinks, or unwind over a decadent cocktail and just have fun.

Rhythm & Tunes

Home to social butterflies of all shapes and sizes, SO/’s musical scene sets the stage for unmistakably stylish parties. Whether on a rooftop bar looking out on the pulsating cityscape or on an exotic beach, every SO Hotel® is an energizing outlet for a variety of soundscapes including house music, chill-out beats and contemporary music. In addition, each SO Hotel® plays host to a range of ultra-talented DJs throughout the year, with the very best leaving their mark by curating a special playlist for guests to enjoy.

Surprising Events & Social Experiences

SO Party: pool parties, beach parties, garden parties are the coolest events in town for the hottest days – and nights. In the glamorous settings of each SO Hotel®, a stylish and sophisticated playground awaits. This is the gathering place to see and be seen, attracting high-profile celebrities and socialites. Take a refreshing dip in cool waters, savor deliciously decadent food and drinks, and party from afternoon until late at night. With sleek surroundings and a DJ to set the mood, a SO Party is where you want to be, and be seen.

Playful & Energizing Wellness

Designed for people who like working out and like going out, here at SO Hotel® the two are no longer mutually exclusive. SO/ FIT is the place to push boundaries and get the adrenaline pumping in an ultra cool settings. Its approach to life is one of balance; detox and retox, indulgence and nourishment, community and the individual. Not to forget the exceptional facial, body and beauty treatments at SO/ SPA that transcend the corners of science, fashion and lifestyle with SO/'s unique sociable vibe. Shake up all your senses at SO/ Hotels & Resorts.

All SO/ destinations

Our unique collection of lifestyle luxury hotels bursting with local energy

SO Sotogrande Golf & Spa Resort

Sotogrande | SO Sotogrande Golf & Spa Resort

SO Sotogrande is a luxurious 5-star resort hotel offering unique accommodation, gastronomy, golf & well being on Costa del Sol, Spain.
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SO/ Paseo del Prado La Habana

La Habana | SO/ Paseo del Prado

The SO/ unique location in La Havana offers incredible views from the Rooftop and the infinity view pool, over the Malecon and the sea.
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SO/ Auckland

Auckland | SO/ Auckland

The highly anticipated SO/ Auckland strategically located in the heart of Auckland's…
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SO/ Vienna

Vienna | SO/ Vienna

The SO/ Vienna is the ideal hotel in Vienna. Top offers at the best prices. More than 1100 reviews. Your lifestyle hotel at the heart of Vienna…
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SO/ Sofitel Mauritius

bel ombre | SO/ Sofitel Mauritius

SO/ Sofitel Mauritius is a radiant oasis where Thai architect Lek Bunnag's inimitable architecture is enhanced by exclusive designs from…
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SO/ Sofitel Bangkok

bangkok | SO/ Sofitel Bangkok

A 30-storey urban design hotel in Bangkok, created by a reputable Thai Architect and five Thai interior designers, linked to French elegance…
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SO/ Sofitel Singapore

singapore | SO/ Sofitel Singapore

SO/ Sofitel Singapore is a boutique luxury hotel with unlimited Wi-Fi access located in the Central Business District. Walking distance to Marina Bay…
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SO/ Sofitel Hua Hin

Hua Hin | SO/ Sofitel Hua Hin

The playful and stylish SO/ Sofitel Hua Hin is located directly on Cha Am beach with historical eminent...
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SO/ Sofitel St. Petersburg

St. Petersburg | SO/ Sofitel St. Petersburg

Don't miss the first SO/ Sofitel hotel in Russia, located in the heart of the rich cultural center of St. Petersburg…
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SO/ Berlin Das Stue

Berlin | SO/ Berlin Das Stue

The listed building of the former Royal Danish Embassy was built at the end of the 1930s…
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