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Morocco travel: where ancient beauty meets timeless French elegance

Join us on an evocative, luxury road trip through Morocco’s most exquisite cities and landscapes, crafted for the modern explorer.

The scent of orange blossoms mingles with spices in the air. Somewhere, a muezzin calls out beneath an indigo sky, while the flicker of candlelight dances across mosaic-tiled courtyards. Morocco is not merely a destination: it’s a symphony of sensations. From the vibrant souks of Marrakech and the whispering dunes of the Sahara to the snow-capped peaks of the mighty Atlas and the surf-kissed Atlantic coasts, this North African gem invites you to surrender to its rhythm.

 

For the discerning traveler, Sofitel offers Moroccan mystique reimagined through the lens of French sophistication. Whether you’re strolling through the medina, dining under desert stars or sipping cocktails by lantern light, your hotel becomes your sanctuary—and gateway to the country's soul.

Why visit Morocco ?

 

 

The land of contrasts and charm

Morocco stands at the crossroads of Africa, Europe and the Middle East—a place where Berber, Arab and French influences converge in a vibrant cultural mosaic. Few countries offer such an extraordinary blend of history, geography and culture.

 

Here, centuries-old medinas coexist with cosmopolitan boulevards. Snowy mountains give way to golden deserts. Colorful souks lead to serene riads. For the luxury traveler, Morocco promises an intoxicating blend of heritage and indulgence: think private desert picnics, haute cuisine with a twist of harissa and spa treatments rooted in ancient wellness rituals.

 

 

 

 

An enchanting road trip through Morocco

 

 

Marrakech: the jewel of the south

Start your Morocco travels in Marrakech, a city that buzzes with color and culture. Wander through the Medina, a UNESCO World Heritage Site, where Jemaa el-Fnaa square is an intoxicating mix of storytellers, snake charmers and street vendors. Discover the intricate beauty of Bahia Palace, the tranquility of the Majorelle Garden and the sensory delights of a traditional hammam before relaxing poolside at your Marrakech hotel. 

 

 

Best things to do in Marrakech

  • Explore the labyrinthine souks for handwoven rugs, pyramids of spices and zellige pottery
  • Indulge in Moroccan-French fusion cuisine at L’Orangerie, Sofitel’s fine dining flagship
  • Embark on a tailor-made day trip into the Agafay Desert for camel rides, hot-air balloon rides or sunset picnics in the sand 

La Haute Croissanterie - Marrakech

A French-inspired breakfast in Morocco

Start your day with a ritual of refined indulgence, where classic French viennoiserie is reimagined with a creative Moroccan twist. Each croissant is a masterpiece of passion, precision and Parisian flair, where buttery layers unfold beneath golden crusts. 

 

 

Where to stay in Marrakech

Sofitel Marrakech Palais Impérial & Spa: With palm-fringed pools, exquisite gardens and a lavish spa, this 5-star hotel in Marrakech is a palace-like property that captures the pulse of the city — exuberant, exotic and effortlessly elegant.

 

 

 

 

 

Agadir: where wellness meets waves

Head southwest to Agadir, one of the best places to go in Morocco for beachside relaxation and rejuvenation. Framed by the vast Atlantic and backed by the Anti-Atlas Mountains, this modern coastal city is known for its golden sands, year-round sunshine and blissful, laid-back vibe. Spend your days strolling along the palm-lined promenade, exploring the lively Souk El Had and savoring fresh seafood at the marina.

 

Best things to do in Agadir

  • Visit the ancient Agadir Oufella ruins for panoramic views
  • Discover the wild beaches and surfer's paradise of nearby Taghazout 
  • Indulge in healing, holistic treatments at a thalassotherapy center

Where to stay in Agadir

Sofitel Agadir Thalassa Sea & Spa: On Morocco’s Atlantic coast, this Agadir spa hotel offers serenity with a sea breeze. With thalassotherapy treatments, private beach access and a stunning synthesis of French wellness philosophy and Berber aesthetics, it's a haven of ocean tranquility. If it's family-friendly luxury that you seek, Sofitel Agadir Royal Bay Resort offers dynamic experiences in a chic kasbah-inspired setting.

 

 

 

 

 

Casablanca: urban edge and ocean light

Next, travel north to Casablanca, Morocco’s vibrant commercial hub with a cosmopolitan heart. This dynamic metropolis is ideal for a stylish city break, with an enticing mix of luxury boutiques, upscale French-Moroccan cuisine and dazzling rooftop lounges with sweeping ocean views. Among the top Casablanca tourist attractions are the awe-inspiring Hassan II Mosque and the chic waterfront Corniche. 

 

Best things to do in Casablanca

  • Marvel at the Hassan II Mosque, one of the largest and most majestic mosques in the world
  • Shop the stylish Habous Quarter, where Moroccan tradition meets French design
  • Delve into iconic architectural landmarks and unique culture on a private city tour

Where to stay in Casablanca

Sofitel Casablanca Tour Blanche: Towering over the White City’s skyline, this chic 5-star hotel in Casablanca is a masterclass in contemporary design and indulgent detail. Its location is ideal for sightseeing in Casablanca or simply sipping Champagne in the refined lounge bar.

 

 

 

 

 

Rabat: royal ambiance and garden calm

Just an hour from Casablanca, Rabat offers a tranquil contrast as Morocco’s elegant capital and one of the best places to go for history, gardens and coastal calm. Discover landmarks like the Hassan Tower, the Royal Palace and the Andalusian Gardens. Stroll through the Kasbah of the Udayas or explore contemporary art at the Mohammed VI Museum. Rabat’s refined charm blends cultural depth with a relaxed, sophisticated atmosphere by the sea.

 

Best things to do in Rabat

  • Visit the Kasbah of the Udayas, a white-and-blue dreamscape on the waterfront
  • Explore the Mohammed V Mausoleum, an architectural masterpiece
  • Attend a performance at Mohammed V National Theatre for a taste of Morocco’s cultural renaissance

Where to stay in Rabat

Sofitel Rabat Jardin des Roses: This tranquil retreat is surrounded by 17 acres of lush Andalusian gardens filled with roses, olive trees and fountains. It exudes an air of calm nobility, where imperial elegance meets contemporary refinement. 

 

 

 

 

 

Chefchaouen & Tamuda Bay: the magic of the north 

Finally, wind through the scenic Rif Mountains to Chefchaouen, the iconic blue-washed city known for its serene alleys, artisan shops and mountain charm. Wander its labyrinthine medina, then retreat to nearby Tamuda Bay—one of the best destinations in Morocco for Mediterranean luxury.

 

Best things to do in Chefchaouen & Tamuda Bay

  • Capture dreamy photographs in Chefchaouen’s blue alleyways
  • Take a private yacht excursion along the Mediterranean coast
  • Enjoy seafood tagine and candlelit seaside dinners at Le Marché des Saveurs

Where to stay in Chefchaouen & Tamuda Bay

Sofitel Tamuda Bay Beach and Spa: A hidden hideaway lapped by the sparkling Mediterranean, this resort epitomizes barefoot luxury. Chic design, tranquil waters and coastal elegance offer the perfect end to your Morocco travels.

 

 

 

 

 

Signature experiences with Sofitel

 

 

 

 

Where French art de vivre embraces Moroccan soul

Whether you're seeking a romantic escape, cultural journey or wellness retreat, Sofitel fuses French elegance with local authenticity in a truly singular way. Our signature experiences capture the essence of Morocco's mystique while immersing you in carefully curated comfort. 

  • Camel treks & desert luxury - Book a Sofitel-curated Sahara excursion: sunset camel rides, stargazing dinners and luxury camps await.
  • Moroccan hammam & spa - Indulge in centuries-old wellness rituals at Sofitel spas, using black soap, ghassoul clay and argan oil.
  • Souk to Sofitel cooking classes - Source ingredients from vibrant markets and master tagines with Sofitel’s finest chefs.
  • Craftsmanship tours - Discover the artisans behind Morocco’s famed zellige tiles, tadelakt walls and calligraphic traditions.
  • Festivals & music - Time your trip with events like Gnaoua World Music Festival or Marrakech International Film Festival for an unforgettable cultural immersion.

 

 

Planning essentials for travel to Morocco

 

 

Spring (March-May) and fall (September-November) offer the most comfortable temperatures. Ramadan is a unique time to experience Morocco but requires careful travel planning.

French and Arabic are the official languages. In Sofitel hotels, English-speaking staff ensure effortless communication.

Morocco is generally safe for luxury travelers, but as with any destination, exercise common sense in busy areas.

Light layers are best, with elegant evening wear for Sofitel dining. Modest clothing is required if visiting a mosque.

Trains (ONCF) are efficient between cities; Sofitel also offers bespoke transfers and private chauffeurs for seamless travel.

The local currency is the Moroccan dirham, which you will need for souk shopping and entry to certain museums. Euros are widely used for taxis and in restaurants, and credit cards are accepted in most upscale venues.

Tipping is appreciated: a general rule is to round up taxi fares and tip 10% in restaurants.

 

 

 

From Marrakech’s magic and Agadir’s wellness to Rabat’s refinement and Casablanca’s cool, Sofitel offers more than a place to stay—it offers a way to feel, taste, dream and connect. Whether you're planning a honeymoon, a family vacation or cultural immersion, let Sofitel craft your bespoke Morocco travel itinerary. 

 

 

 

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Cherished family memories with Sofitel

  • Curated child-friendly stays for unforgettable moments
  • Half-price on connecting rooms for comfort and togetherness
  • Late check-out for lazy family mornings 
  • Free stay and breakfast for children under 12 
Explore our family getaways