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Sofitel Legend The Grand Amsterdam

Committed luxury at The Grand

Dedicated to providing exceptional service while maintaining the highest standards of environmental sustainability and social responsibility.

Where luxury is sustainable

As a historical five-star luxury hotel in the heart of the city, Sofitel Legend The Grand Amsterdam is dedicated to providing exceptional service while maintaining the highest standards of environmental sustainability and social responsibility. The Grand actively implements and prioritises environmental, social, and governance principles.

With an Environmental and Energy Management System that adheres to national and international standards, The Grand is committed to reducing its environmental impact through sustainable initiatives and ongoing improvements. The hotel is dedicated to reducing its greenhouse gas emissions and supporting, employing and empowering local communities. Beyond agreeing with Accor’s environmental and ethical guidelines¹, The Grand strives to become a pioneer in luxurious sustainability.

The Grand’s efforts include but are not limited to reducing waste, optimising energy and water usage, sourcing sustainable products, promoting diversity and inclusion and engaging in responsible community development. The hotel has banned single-use plastic and introduced compostable amenities, while also focusing on renewable energy, energy efficiency, and waste management.

To improve in the long run, The Grand is part of sustainability groups that share the need to improve: these groups allow us to share best practices and assist each other in various domains.

As a responsible corporate business, The Grand is committed to transparency and reporting its sustainability efforts. The hotel is overseen by a Sustainability Coordinator and is committed to achieving international best practices in sustainability.

The Grand’s efforts were acknowledged by external certifications, such as the highest level of Green Key standard (Gold), the platinum status by Accor, the Bernaches Award by Accor, the EHMA sustainability award by Diversey and the bronze Earth Check certification.

Where luxury respects nature

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  • Urban Rooftop

    The kitchen team of restaurant Bridges has initiated an urban rooftop garden; several garden beds and a greenhouse are realised on the roof of the hotel. Before being planted in the garden beds, seeds are first planted in the greenhouse and reared to little plants until they are strong enough to survive outside. Kale, herbs, strawberries, lettuce and other vegetables are grown on the rooftop.

     

    The fresh vegetables and freshly grown herbs are often used in dishes, smoothies and cocktails that are being served in Bridges, Oriole, The Flying Dutchman and the staff canteen. The kitchen team also sources meat, fish, wine and vegetables where possible locally and organically to minimize the carbon footprint.

  • The Grand's Social Engagement Project

    As part of The Grand’s Social Engagement Project, The Grand works closely together with local and national charity organizations and participates in projects focused on education, waste, food, poverty, lonely eldery and more. Examples of associations and teams that The Grand supported throughout the year are: ‘De Regenboog Groep’, Serve the City, KNGF, ‘De Voedselbank’, the local first responders, waste collectors, several care homes and the city of Amsterdam.

     

    To illustrate, The Grand recycled bedlinen for a shelter and donated matrasses to be re-used by the homeless in Amsterdam. Furthermore, food and funds have been donated to the foodbank of Amsterdam, clothes have been collected for refugees, old books have been collected to be given to the less fortunate and The Grand tulips have been distributed to care-homes and to ambassadors of The Grand that were at home due to the lockdown. As a result of this The Grand’s Social Engagement Project, our general manager Emmy Stoel has won the European Hotel Managers Association Sustainability Award 2021 by Diversey. The prize is awarded in cooperation with Diversey to an EHMA member who successfully implemented an innovative sustainability project during COVID-19.

  • Fight against food waste

    The Grand is closely involved in the fight against food waste. One of the initiatives in the fight against food waste is the collaboration with Too Good To Go. Every day, The Grand offers several ‘Magic Boxes’ in the Too Good To Go-app for a reduced price. These Magic Boxes consist of delicious and carefully selected left-overs from the breakfast of that day, such as freshly baked croissants, daily-fresh bread, tasty jams and cakes.

     

    Users of the mobile app can buy a Magic Box and pick them up at the reception of the hotel. This way, users get the chance to enjoy a delicious breakfast for a reduced price and The Grand contributes to the fight against food waste. Besides this collaboration, the rainwater is collected to water the garden and garden refuge is used to make pesticide. Furthermore, the coffee bean wastage is used to grow mushrooms to create savoury snacks. Finally, plastic, paper and all other items that can be reused is recycled.

We have been awarded the Green Key certification in recognition of our sustainable practices.

Discover our Sustainability Management Plan

Celebrating cultures, embracing diversity

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Diversity and Inclusion

At The Grand, we greatly value that everyone feels heard, seen and listened to - regardless of gender identity, ethnicity, sexual orientation or disability. Societal acceptance is close to our heart and we commit daily to provide an environment in which all of us feel safe to come as we are and be who we want to be. As a result, the Grand proudly received the Travel Proud certification by Booking.com and makes travel more inclusive for the LGBTQ+ community. In addition, The Grand has been awarded with the Gold Label from the SHe Travel Club, an International organisation which recognizes hotels that meet women's expectations.

Make art and culture accessible to everyone

At the heart of the Sofitel brand lies the art de vivre—a celebration of the art of living, French elegance, culture, and history. This philosophy inspires guests to fully enjoy life’s finer pleasures. Sofitel Legend The Grand Amsterdam embodies this spirit and has, over the years, collaborated with numerous contemporary artists. The lobby of the five-star hotel will be used as a canvas for figurative painting from the Netherlands. The exhibition at The Grand also invites the viewers to admire the warm interior of The Grand, which will be complemented with several artworks from different artists.

The Grand’s efforts were acknowledged by external certifications, such as the highest level of Green Key standard (Gold), the platinum status by Accor, the Bernaches Award by Accor, the EHMA sustainability award by Diversey and the silver Earth Check certification.

We use seven sustainability pillars as a framework to set goals and monitor our progress in social inclusion, environmental sustainability, and governance of the two mentioned: 

- Banning Single-use Plastic 

- Energy & Carbon

- Responsible Procurement

- Food Waste Reduction

- Local Community 

- Circularity 

- Pollution & Waste

- Biodiversity &  Land Use